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What in your ad should the employer definitely not read?
You can't post a non-business photo
You attach a photo to your resume in a swimsuit or deep cleavage, and then you resent being offered dinner at a restaurant instead of a job interview? Where's the logic in that?
You can't talk negatively about former employers
Even if you are very offended, even if you left after a conflict and are sure that you are absolutely right, the reason for leaving should be loyal and, most importantly, without any details in the style of "yes, he's a jerk." Remember, every employer thinks: if he says that about the past, he's bound to say that about me. He will throw away the resume without even looking at you: "What do I need a conflicted person for?"
On your resume, you can't leave out the positions for which you are applying
An odd but common mistake. If you are posting resumes on recruiting sites, you should understand that an HR professional most often looks for a resume by typing the position title into the search bar. If you don't specify on your buy resume online what positions you are applying for (you can list three positions in one resume - it's okay), you simply won't be seen in the resume results. And there will be practically no invitations for interviews.
On the resume is no longer necessary to specify a desired level of income
Now, when the question of the value of the candidate is crucial, a very big risk - to put the salary expectations slightly higher than the competitor (and the competition for good jobs really is very high), and as a result do not pass for an interesting position. Put on your resume a salary that is "negotiable," or do not put it at all. You will be able to bargain at the interviews, where you will be able to understand how much they are willing to pay you and how interesting the position is for you.
By the way, the correct "bargaining" about the salary looks something like this: "On average in my city the salary of a specialist at my level at my position is so-and-so amount, which includes so-and-so fixed salary and so-and-so bonus scheme. But I think I stand a little higher (lower, also) because my major accomplishments are so-and-so. But I'd like to hear your proposal, because I'm very interested in a position in your company.
You can't describe desired job duties
This is very important. In fact, none of us know how to write a resume. We describe "what we did" at a past job, and that sells itself very poorly. We should put our duties into KPIs, where we can prove with concrete numbers and facts how valuable they are to the business.
And most importantly, you can't write a resume in general terms. It has to be individually "sharpened" for each company and each vacancy. This is a separate art.
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